Stop Buying Videos.
Start Building Capabilities.
We help enterprise teams navigate the post-AI video production landscape: transition from agency dependency to in-house production OR identify gaps in your existing capabilities
Most Content Teams Are Facing One of These Challenges:
Agency Dependency
You're paying agencies $10K-15K per video and waiting weeks for turnaround.
Your stakeholders want 5x more content, but the math doesn't work. At agency rates, you'd need to 5x your budget.
You know you need to bring production in-house, but don't know where to start.
Underutilized Tools
You bought Synthesia, Descript, or HeyGen based on the promise of easy video production.
But your team doesn't know how to use them effectively. Most licenses sit idle.
You have the tools. You're missing the system—the workflows, templates, and expertise to make them productive.
Unclear Capability
You have video people and video tools, but you're not sure if you're set up optimally.
Could you be producing more? Are there skill gaps? Tool gaps? Are you using what you have effectively?
You'd like an objective assessment of where you stand and what opportunities exist.
You're not alone. Most organizations don't have full visibility into their video production capability.
The question is: What could you be doing better?
"We Already Have Internal Video Capabilities"
It's true, you probably DO have:
- Video tools (Synthesia, Camtasia, Premiere, etc.)
- Someone who "does video" (or a small team)
- A process of sorts (even if it's ad hoc)
But when we conduct capability audits, we commonly discover:
Having video capability and having optimized, scalable video capability are two different things.
The real question isn't "Do we have video people and tools?"
It's "Are we set up to produce video as efficiently as possible?"
We Help You Understand What You Have - And What You Need
No one-size-fits-all packages. No predetermined solutions. We start by understanding your specific situation.
Capability Assessment
Tell us about your current video production setup through our AI-guided diagnostic (15 minutes, no scheduling needed).
We ask about:
- Your current production process and bottlenecks
- Tools and technology you're using (or not using)
- Team skills and capacity
- What you're trying to accomplish
- Where you're getting stuck
What You Get:
A detailed analysis of your current capability, including:
- →Where you stand today across key dimensions
- →Specific gaps we identified
- →How you compare to similar organizations
- →What's working well (and what's not)
- →Recommendations for next steps
Strategic Conversation
We walk you through the assessment findings in a 30-minute call.
This isn't a sales pitch. It's a diagnostic conversation where we:
- Clarify what we found
- Discuss what's realistic for your situation
- Explore different approaches (DIY vs. guided vs. hybrid)
- Answer your questions about building capability
- Help you think through next steps
You might discover:
- •You're closer than you think (just need workflows/templates)
- •You have a specific skill gap that's the bottleneck
- •Your tools aren't the right fit for your needs
- •You need outside help to get unstuck
- •You're actually doing fine and just need validation
Custom Roadmap (If It Makes Sense)
Based on what we learned, we'll propose a solution IF we think we can help:
This might include:
- Workflow redesign and template creation
- Team training and skill development
- Tool evaluation and optimization
- Governance and quality frameworks
- Talent recruitment guidance
- Ongoing strategic partnership
Or it might be:
- •"You're on the right track, here are some resources"
- •"You need a different type of support than we provide"
- •"Let's revisit this in 6 months when X changes"
We only work together if there's a clear, mutual fit.
Why Work With Us?
Real Production Experience
We're not consultants who've never made a video. We've produced 3,000+ videos for Fortune 500 companies over 13 years.
We understand production workflows, quality standards, stakeholder management, and what actually works at scale. When we assess your capability, we know what good looks like.
No Vendor Conflicts
We don't sell video tools. We don't have affiliate relationships. We don't get commissions from software vendors.
Our only incentive is helping you build the right capability for your situation—whatever tools and approaches that requires. If a $50/month tool solves your problem, we'll tell you that.
Capability Transfer Focus
Unlike traditional agencies, we're not trying to keep you dependent.
Our goal is to make you self-sufficient. We succeed when you don't need us anymore (though many clients keep us around for strategic guidance and complex projects). We teach you to fish. We don't sell you fish forever.
Honest, Consultative Approach
Sometimes the answer is "you're closer than you think—here's what to do next."
Sometimes it's "you need help, and here's specifically what kind." Sometimes it's "we're not the right fit for your situation." We care more about giving you the right guidance than making a sale.
FAQ
Privacy Note: Your responses are confidential and never shared with anyone. We use aggregate, anonymous data for industry benchmarking, but your specific information stays private.